Product Analyst & Brand Partnerships Strategist based in New York.
Experience
About
I'm Jevon Craig, a product analyst and brand partnerships strategist based in the New York/New Jersey area.
I spent four years at L'Oréal Luxe building analytics infrastructure and leading consumer insights across the Luxe division, where I also co-founded Black @ L'Oréal, a national employee resource group that scaled across L'Oréal as a whole in the USA and produced signature cultural programming and events.
I'm now a Product Analyst at FanDuel Casino, where I lead experimentation analytics, player segmentation frameworks, and cross-functional product deep dives, working at the intersection of behavioral data and product strategy to inform how millions of players experience the platform.
Outside of my day job, I founded BCC, Bridging Communities and Culture, where I work as the strategic architect behind creator and community brands. My work spans structuring brand partnerships, designing multi-partner events, and developing go-to-market strategies at the intersection of sports, music, and lifestyle. Most recently I produced Cast & Cruise, a sold-out event with three brand partners including Olipop and Smartwater.
I'm most energized where culture meets data, where behavioral insight meets brand strategy and real community impact.
Selected Work
A cross-section of product analytics, brand partnerships, and community-building work.
Produced a sold-out community boat event in Perth Amboy, NJ with 60 attendees, in collaboration with @brownmillcompany and three confirmed brand partners: Olipop, Smartwater, and Ko Cafe. Managed end-to-end partner coordination including deliverable packages, on-site activation, and post-event reporting.
Co-founded Black @ L'Oréal, a national employee resource group that scaled across L'Oréal as a whole in the USA. Led signature cultural programming and events that drove a 25% increase in engagement and built community infrastructure across the organization.
Structured and produced creator-driven brand collaborations under the NoRegulars banner, including a viral collab with a pro basketball player and a co-branded activation with Cornersquare. Work spans concept, partner alignment, and go-to-market for lifestyle content that lands in culture.
Analyzed game discovery and engagement patterns across distinct player cohorts using a behavioral segmentation framework spanning 3M+ users. Translated findings into actionable product and merchandising recommendations that directly informed Casino Lobby strategy.
Built a self-serve internal dashboard centralizing Casino A/B test results, turning Databricks gameplay data into statistically sound experiment readouts with variant scorecards, lift percentages, p-values, and multi-treatment support. Adopted across the Casino Lobby workstream.
In The Mix
On the ground at events, panels, and activations where the work actually lives.
