Case Study
Cast & Cruise
Two sold-out community boat charters, one brand partner on both. How audience fit made the partnership an easy call.
Photo: @naomisphotos
The Decision
Who's on the boat
Olipop was the right partner for Cast & Cruise because it fits the people on the boat. Our community is mostly millennials and older Gen Z, 25 to 44, and it skews toward women, with two in three ticket buyers identifying as women. They're social, community-minded and care about feeling good, and Olipop is built for exactly that. It's a drink you can enjoy all day on the water.
25 to 44
core age range in the community
2 in 3
ticket buyers identifying as women
2
sold-out charters, one partner both times
~200
tickets sold across the season
The Proof
It showed up on deck
The proof was on deck. At our first charter in New Jersey, guests loved having Olipop in hand, and it became part of the day. So when we took Cast & Cruise to Brooklyn, bringing them back was an easy call.
Behind both charters sat the same operating work: partner deliverables, timelines, approvals, and post-event reporting that fed the next decision.